Customer-specific merchandising program

ABSTRACT

The invention is directed to facilitating the planning and ordering of a merchandising unit and associated products. A merchandising unit planning screen is presented that displays a representation of a merchandising unit having holders for holding and displaying the products. A product menu is provided for each holder to allow selection of a product from a set of products for each respective holder. Available choices in the product menu of at least one holder are constraining to a subset of the set of products based on predetermined criteria. For each holder for which a product has been selected, a product quantity is determined based on a capacity of the respective holder. An order is generated based on the selected products.

CROSS-REFERENCE TO RELATED APPLICATION

This application claims the benefit of U.S. Provisional PatentApplication No. 60/294,881, filed May 31, 2001.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates to systems, methods, and computer code forallowing a customer to plan and order a product from a vendor.

2. Description of the Related Art

Many vendors sell products using a sales force including accountmanagers that handle specific customers. In addition to handling regularsales, the account manager may plan a promotional program in cooperationwith the customer to promote certain products.

For example, the customer, such as a large discount store, may havesales data indicating that certain types of confectionery products,e.g., chocolate singles, experience increased sales in theback-to-school season. Based on such data, the customer and accountmanager may agree that promotional displays containing chocolate singlesshould be placed in aisles in which school supplies are displayed duringthe back-to-school season.

The customer, in consultation with the account manager, may select aparticular type of display and particular brands of confectioneryproducts for the promotional program using a catalog. The number ofpossible combinations of displays and brands typically is limited. Inmany cases, the customer may request to create a new configuration ofdisplay and product that is not provided in the catalog.

The account manager and the customer then discuss the possible productmix within the context of the promotional program. Once the proposedproduct mix is established, the account manager must take a number ofsteps to determine whether the promotional program meets variousbusiness and/or practical considerations. For example, the accountmanger must determine whether the proposed product order would beeconomic or whether it would be desirable for other reasons, such as formarketing purposes.

The account manager submits the proposed promotional program to a formalapproval process. The approval process provides preliminary costestimates and time-lines for delivery of the promotional program. Theapproval process takes into account the ability of suppliers, packers,and shippers to fill the proposed product order within the proposed timeframe. If the proposed promotional program does not meet establishedbusiness requirements or is not practical within the proposed timeframe, the account manager may be given several alternative product mixand/or display configurations to consider. The account manager then hasto consult with the customer to determine which alternative product mixand/or display configuration is acceptable.

Once the account manager and the customer have agreed on a promotionalprogram, the account manager must submit the program to animplementation approval process. The implementation approval processincludes the creation of a sell sheet based on the display type andproduct brands selected. The sell sheet provides specific productinformation, such as quantity and weight, and other information, such asshipping weight and a universal product code (UPC). The sell sheet datamay be input by the customer into a product receiving system tofacilitate receipt of the promotional product.

The process for planning and executing the sale of the vendor's productsfor a promotional program, as described above, may take as long as 20weeks, or perhaps longer. Consequently, promotional programs that arenot planned with sufficient lead time may miss the targeted salesperiod. Moreover, it is not possible under such a regime to respondspontaneously to changing consumer demand and/or marketing conditions.

Software packages are available to assist in shipping merchandise ordersthat have been planned using conventional approaches. For example,programs such as TOPS® (produced by Tops Engineering Corp., Plano, Tex.)and CAPE® (produced by Cape Systems, Inc., Allen, Tex.) may be used todetermine pallet patterns and efficiencies for shipping packages. Theseprograms also provide technical data, such as shipping size and weight,and can display graphic images of pallet arrangements. Other softwarepackages, such as Pkg™ (produced by Design Axis, Inc., San Jose, Calif.)and WinSPEX™ (produced by Mountain Systems, Inc., Green Bay, Wis.),provide database systems to assist in managing packaging specifications.However, these conventional software tools merely assist in planning theshipment of predetermined combinations of merchandise and therefore donot address the problems associated with the merchandising programplanning cycle.

In view of the various shortcomings of the methods and tools forplanning and ordering products discussed above, there is a need for amerchandising program that overcomes the drawbacks of these conventionalapproaches.

SUMMARY OF THE INVENTION

The present invention generally provides a system, method, and computercode for customer-specific merchandising of products.

One aspect of the invention provides a system, method, and computer codefor facilitating the planning and ordering of a merchandising unit andassociated products. A merchandising unit planning screen is presentedthat displays a representation of a merchandising unit having holdersfor holding and displaying the products. A product menu is provided foreach holder to allow selection of a product from a set of products foreach respective holder.

Available choices in the product menu of at least one holder areconstrained to a subset of the set of products based on predeterminedcriteria. For each holder for which a product has been selected, aproduct quantity is determined based on a capacity of the respectiveholder. An order is generated based on the selected products.

Embodiments of the present invention may include one or more of thefollowing features. The predetermined criteria may include anavailability for shipment of each product within a selected time periodfor the product quantity. Each product that is not available forshipment within the selected time period may be excluded from the subsetof the set of products.

The predetermined criteria may include a profitability of each productfor the product quantity. Each product for which the profitability isbelow a threshold may be excluded from the subset of the set ofproducts.

The criteria may include the selected product of at least one otherholder. The selected product of the at least one other holder may beexcluded from the subset of the set of products. The predeterminedcriteria may include a marketing goal for each product. Thepredetermined criteria may be established on a customer-specific basis.The predetermined criteria may be based on geographic sales data.

A total product quantity may be determined for each selected productbased on the product quantity for each holder. A list of the selectedproducts may be displayed with the corresponding total product quantityfor each selected product. Shipping size and weight information may begenerated for the merchandising unit.

A sell sheet may be generated providing the list of the selectedproducts with the corresponding total product quantity for each selectedproduct, shipping size and weight information for the merchandisingunit, and a universal product code. An estimated shipping date may bedetermined for the merchandising unit. A schedule may be generatedproviding a representation of a sales period of the selected products.

An image of the merchandising unit may be generated having images of theselected products for each respective holder. An image of a display unitmay be generated showing the merchandising unit positioned in thedisplay unit.

Another aspect of the present invention provides a system, method, andcomputer code for customer-specific merchandising of products. Amerchandising unit planning screen is presented for a merchandising unithaving holders for holding and displaying the products. A product menuis provided for each holder to allow selection of a product from a setof products for each respective holder.

Available choices in the product menu of at least one holder areconstrained to a subset of the set of products based on predeterminedcriteria that include an availability for shipment of each productwithin a selected time period for the product quantity or that includethe selected product of at least one other holder. For each holder forwhich a product has been selected, a product quantity is determinedbased on a capacity of the respective holder. An order is generatedbased on the selected products.

Another aspect of the present invention provides a system, method, andcomputer code for customer-specific merchandising of products. Amerchandising unit is defined having holders for holding and displayingproducts. Products are selected for each holder to form combinations ofselected products for the merchandising unit. The combinations ofselected products are evaluated based on predetermined criteria todetermine whether each of the combinations meets the predeterminedcriteria.

A merchandising unit planning screen having a product menu for eachholder is presented to a customer to allow the customer to select aproduct for each respective holder to form a customer-selectedcombination. The customer is prevented from selecting a combination thatdoes not meet the predetermined criteria. An order is generated basedcustomer-selected combination.

Embodiments of the present invention may include one or more of thefollowing features. The customer may be prevented from selecting acombination that does not meet the predetermined criteria by promptingthe customer to change a selected product. The customer may be preventedfrom selecting a combination that does not meet the predeterminedcriteria by constraining available choices in the product menus.

The predetermined criteria may include an availability for shipment ofthe selected products. The predetermined criteria may include aprofitability of the selected products.

Another aspect of the present invention provides a system forfacilitating the planning and ordering of a merchandising unit andassociated products. The system includes a presentation module forpresenting to a client computer a merchandising unit planning screenthat displays a representation of a merchandising unit having holdersfor holding and displaying the products. A menu module provides aproduct menu for each holder to allow selection of a product from a setof products for each respective holder. A product choice limitationmodule constrains available choices in the product menu of at least oneholder to a subset of the set of products based on predeterminedcriteria. A quantity determination module determines, for each holderfor which a product has been selected, a product quantity based on acapacity of the respective holder. An order generation module generatesan order based on the selected products.

Another aspect of the present invention provides a method, system, andcomputer code for facilitating the customization of a merchandising unitand the planning and ordering of the merchandising unit and associatedproducts. A merchandising unit, which has holders for holding anddisplaying the products, is customized using a merchandising unit designscreen that allows the dimensions of the merchandising unit and theholders to be specified. A product menu is specified for each holder toallow selection of a product from a set of products for each respectiveholder. Available choices in the product menu of at least one holder isconstrained to a subset of the set of products based on predeterminedcriteria.

These and other objects, features and advantages will be apparent fromthe following description of the preferred embodiments of the presentinvention.

BRIEF DESCRIPTION OF THE DRAWING

The present invention will be more readily understood from a detaileddescription of the preferred embodiments taken in conjunction with thefollowing figures.

FIG. 1 is a block diagram of a vendor web server connected to customercomputers through the Internet to implement a customer-specificmerchandising program.

FIG. 2 shows a log-in screen that allows a customer to access thecustomer-specific merchandising program.

FIG. 3 shows the log-in screen of FIG. 2 with an example of customerlog-in information including a customer login name and a productcategory selection.

FIG. 4 shows a promotional program scheduling screen generated by thecustomer-specific merchandising program.

FIG. 5 shows an example of a product sub-category selection screen forthe selected product category.

FIG. 6 shows an example of a merchandising unit planning screen.

FIG. 7 shows an example of a merchandising unit planning screen withproducts selected for each compartment of the merchandising unit.

FIG. 8 shows an example of a sell sheet screen that provides productquantity and shipping information and order processing buttons.

FIG. 9 shows an example of a sell sheet that provides product quantityand shipping information for a prepack display unit.

FIG. 10 shows an example of a sell sheet that provides product quantityand shipping information for a full pallet display unit.

FIG. 11 shows an example of a sell sheet that provides product quantityand shipping information for a half pallet display unit.

DETAILED DESCRIPTION OF THE INVENTION

The Customer-Specific Merchandising Program (CSMP) is a computer-basedsystem that allows a customer to plan and order a product from a vendor.For example, a customer may plan and order a product for a promotionalprogram, such as a seasonal candy display. Another example would be awire rack or shelf display of products, such as confectionery items,food, and pet care products.

As shown in FIG. 1, the vendor may run the CSMP on a web server 20configured to allow customers 30 to access the CSMP through the Internet40. The vendor and/or the vendor's representatives may access the CSMPthrough the Internet 40 or through an internal network using a computer,such as a personal computer (PC) 50, or a portable computer, such as alaptop computer 60.

As shown in FIGS. 2 and 3, the customer accessing the CSMP is connectedto an Internet Web site. The Web site serves a login screen having aform with a field for inputting a customer login name. The form also mayhave a separate field for a password.

The form has a category selection field, which allows selection via apull-down menu of a particular product category, e.g., confectionery,foods, and petcare. The product category determines the type of productsthat will be offered for inclusion in a merchandising unit. For example,selecting the category “confectionery”, as shown in FIG. 3, allows thecustomer to plan and order a merchandising unit containing various candyproducts. After selecting the product category, the customer clicks onthe “enter” button to advance to the next screen.

The Web site verifies the customer's login information and serves apromotional program scheduling screen, as shown in FIG. 4., thatprovides a graphical representation of the promotional programsscheduled for the customer in the selected product category. The screenmay be specific to the particular customer accessing the Web site, e.g.,Wal-mart®, and may be customized with the customer's logo (all of thescreens following the login screen may be similarly customized).

The promotional program schedule screen provides a time line for aparticular period, e.g., one year, in which various product promotionsmay be scheduled. The time line may be divided into sections for varioustypes of promotions, e.g., impulse, future, and seasonal.

For example, seasonal promotions are scheduled according to holidayperiods, e.g., Valentine's Day, Easter, Summer, Halloween, andChristmas. Future promotions may be scheduled to introduce new products.Impulse promotions may be scheduled to promote certain types of candyconfigurations, such as singles.

The promotional programs may be scheduled according to dates or seasonsselected by the customer. However, the dates or seasons available for aparticular promotion may be limited according to predetermined criteria.For example, certain confectionery products may be specifically plannedfor certain holidays, such as Christmas candy canes or Valentine's Day,heart-shaped candy. The customer may be limited to certain dates orseasons for promotional programs including these holiday-specificproducts.

In addition to the predetermined criteria, the dates or seasonsavailable for a promotional program may be limited according to certainfactors determined during the ordering process. For example, anestimated shipping date may be computed following selection of theproducts to be included in the promotion, in which case the customerwould be limited to dates subsequent to the estimated shipping date.

Each promotional program is represented by a button on the promotionalprogram schedule screen. The customer clicks on a button to viewdetailed information on the promotional program, such as a sell sheet,as described below. Alternatively, each button may present a list ofpromotional programs that have been previously planned by the customer'smanagement organization. The customer clicks on the individual programsin the list to view detailed information and selects the programs fromthe list in which the customer wishes to participate. In such a case,the promotional programs planned by the customer primarily serve toaugment the programs previously planned by the management organization.This allows the management organization to maintain more uniformity inpromotional program planning.

After reviewing the promotional program schedule screen, the customerclicks on the enter button to proceed to the next screen. As shown inFIG. 5, the promotional program schedule screen may be followed by amenu screen that allows selection of the product sub-category fromwithin the selected product category. For example, within theconfectionery product category, there may be a number of subcategories,e.g., chocolate singles, chocolate/sugar singles, peg chocolate, pegchocolate/sugar, etc. The customer clicks on the button for theparticular sub-category of interest, e.g., chocolate/sugar singles, andthe Web site serves the next screen (a number of such menu screens maybe provided by the Web site at this point to allow selection of variousproduct parameters).

As shown in FIGS. 6 and 7, the Web site serves a merchandising unitplanning screen. The merchandising unit is a structural component usedto ship and/or display the merchandise in the customer's store. Themerchandising unit may be, for example, a wire rack or shelves on whichthe product will be displayed in the customer's store (in which case theproduct may be packed in boxes for shipment and loaded onto themerchandising unit at the customer's store). Alternatively, themerchandising unit may be used for both shipment and display of theproduct, such as a prepack.

The customer may customize certain aspects of the merchandising unitplanning screen.

For example, the program may allow the customer to select the number ofcompartments to be incorporated in a predetermined or standard-sizedmerchandising unit. The program then would generate an outline drawingof the merchandising unit with the selected number of compartments.

The vendor or a merchandising designer may customize the merchandisingunit planning screen prior to use by the customer according to thespecifications of the particular merchandising unit to be used. Forexample, the program may provide an merchandising unit design screen inwhich the designer enters the dimensions of the merchandising unit andthe number and dimensions of the compartments contained in themerchandising unit.

To facilitate the customization of the merchandising unit planningscreen by the designer, the program may limit the dimensions of themerchandising unit to standard values, e.g., dimensions that would allowa number of merchandising units to fit on a standard-sized palletwithout leaving a void. The dimensions of the standard shipping mediummay be input by the designer. The program then may generate an outlinedrawing of the merchandising unit based on the designer's input. Theprogram also may allow the designer to manipulate lines and geometricshapes displayed on the screen to form graphically an outline drawing ofthe merchandising unit. These features can make the program configurableto any sort of merchandising unit and shipping medium. Thus, the programcan be customized for many different types of merchandising businessesand products.

In the case of chocolate/sugar singles, the merchandising unit may be atray having compartments in which various candy and sugar products maybe packed. The tray is used both for shipment and display of theproducts.

The merchandising unit planning screen shows an outline drawing of thetray divided into compartments of various sizes (the tray compartmentsmay be numbered). Below the outline drawing of the tray is a customerselection menu that allows the customer to select the contents of eachtray using pull-down menus. The merchandising unit planning screen alsomay provide information regarding the product count per tray for eachbrand and detailed order information.

The customer uses the customer selection menu to select specificproducts from the selected product category and sub-category to beplaced in each compartment. In this example, the product category isconfectionery and the sub-category is chocolate/sugar singles.Accordingly, pull-down menus are provided corresponding to each of thetray compartments.

The options available in each menu are limited to products within theselected product sub-category and may differ for each compartment. Inthis example, some of the menus are configured to provide chocolatesingles brands, e.g., “SNICKERS®”, “MARS® Bar”, and “M&M's®”, and othermenus are configured to provide sugar singles brands, e.g., “SKITTLES®Fruit” and “SKITTLES® Wildberry”. In an alternative example, if thecustomer had selected chocolate singles as the subcategory, then all ofthe menus would provide chocolate singles brands.

In one embodiment of the present invention, the brands offered in themenus may be limited by the product vendor based on various businessconsiderations, such as profitability, shipment costs, prior saleshistory, inventory, manufacturing lead time, business goals, geographicor regional preferences, etc., and practical considerations, such asshipping weight, size, etc. The predetermined configuration of the menusby the product vendor allows the customer to have some choice inconfiguring the merchandising unit, but prevents the customer fromselecting a combination of product brands that may be undesirable and/oruneconomic for the product vendor to provide.

For example, the menu for a particular compartment may only allow theselection of candy bars, due to a predetermined relationship between thesize of the candy bars and the size of the compartment. The menu for aparticular compartments may only allow the selection of various flavorsof a new product that the vendor wishes to promote. A brand having a lowprofit margin may be offered only in a menu corresponding to a singlecompartment and/or a smaller compartment. The menus may be configured sothat it is not possible to select the same brand for all of thecompartments.

In addition to limiting the brands initially offered in the menus, asthe customer makes selections in a particular menu, the program mayadaptively modify the configuration of the remaining menus. For example,the menus for several compartments initially may be configured to offer“SNICKERS®” as a brand choice. However, if the customer selects“SNICKERS®” for Compartment 1, then the menus for the remainingcompartments may be modified to remove “SNICKERS®” as a choice. Thiswould prevent the customer from selecting “SNICKERS®” for more than onecompartment. The adaptive modification of the menus, like the initialconfiguration, may be based on a various business and/or practicalconsiderations.

Alternatively, the program may analyze the selections made by thecustomer after choices have been made for all of the compartments. Theprogram then may prompt the customer to modify these choices if theyresult in an overall configuration that is undesirable and/or uneconomicfor the product vendor. For, example, if the customer has chosen“SNICKERS®” for every one of the compartments, and it is undesirable forthe product vendor to provide a tray with the same brand in everycompartment, then the program may prompt the customer to change theselections for a certain number of the compartments.

After the customer has selected the contents of each compartment of thetray, the customer selects the display type that is to be used to holdthe tray, e.g., prepack, 4-layer pallet, 4-layer half-pallet, etc. Thecustomer may click on the “clear” button to clear the brand and displayselections or the “print” button to print out the information on thescreen. Generally, the customer will click on the “view” button togenerate the sell sheet page (if the sell sheet has already beengenerated and no changes have been made on the merchandising unitplanning page, then the user may click on the “return” button to viewthe existing sell sheet page).

As shown in FIGS. 8-11, the program generates a sell sheet that providesa summary of the order. The sell sheet includes images of themerchandising unit containing the selected brands and an image of thedisplay selected to hold the merchandising unit (these images may beformed from bit-mapped images generated from photographs or a linedrawing or other graphical representation). These images help thecustomer to visualize the product.

As shown in FIG. 8, the customer may return to the merchandising unitplanning page by clicking the “return” button. The customer may placethe order by clicking the “order” button, which returns the customer tothe “Order Detail” section of the merchandising unit planning page toallow entry of the order information, such as quantity and shippinginformation. The customer may clear the current selections and return tothe merchandising unit planning page by clicking the “re-select” button.

FIGS. 9-11 show examples of sell sheets for various types of displays.The sell sheets provide the name of the product and total piece count,along with a Universal Product Code (UPC). This information allows thecustomer to enter the product and its UPC into the customer's productdatabase. The sell sheet also provides a list of each of the productbrands included in the merchandising unit and the quantity and UPC foreach. The sell sheet also provides shipping information, such as casesize and pallet size. Other information, such as carrier, invoice price,and terms of payment, also may be provided.

The customer-specific merchandising program provides a number ofadvantages. Many of these advantages stem from allowing the customer toselect from a predetermined set of options that are limited according tobusiness or practical considerations. Advantages also stem from the factthat the program can generate a sell sheet upon completion of theproduct planning process.

For example, because the program is designed to prevent the customerfrom making selections that are undesirable or uneconomic to the productvendor, the customer can plan and order a product without going throughan iterative proposal and approval process with the product vendor. Theproduct vendor, in turn, avoids a similar iterative process with itssuppliers, packers, and shippers. The product vendor also avoids havingto conduct a project review of the product to determine whether it iseconomic.

The elimination of these iterative approval processes and projectreviews substantially lessens the time between the conception anddelivery of the product. In addition, the program provides the customerwith greater control over the configuration of the product (withouthaving to contact a sales person) and more flexibility and spontaneityin responding to sales figures and/or new marketing strategies.

As a further example, because the program generates a sell sheet uponcompletion of the product plan, the customer can enter the productinformation and UPC into the customer database and plan for receivingand displaying the product well in advance. Alternatively, the programcan export the sell sheet data in a format that can be directly importedinto the customer's database, e.g., ASCII, Microsoft Word™, MicrosoftExcel™, XML, etc. This would prevent errors that arise in secondaryentry of information.

Another advantage provided by the customer-specific merchandisingprogram is that it allows packaging to be standardized. Using theprogram, the customer can select from a number of different productmixes for a particular display configuration. This allows the use of alarge quantity of a single product tray design and reduces the need forpackaging redesign for each new promotional program, which results insignificant cost savings. In addition, the program assures an efficientsizing of the display with respect to the size of a standard pallet anddelivery truck. This results in the efficient shipping of the productand prevents underutilization of shipping space and damage resultingfrom stacking improperly filled pallets.

Although an Internet Web site was described above, the product vendormay make the program available to the customer to run directly on theirown computer. The customer's computer then may communicate orders to theproduct vendor's computer. Alternatively, a sales person for the productvendor may bring portable computer, e.g., a laptop computer or ahandheld computer, to the customer's site and allow the customer to runthe program. The sales person then may download the order information tothe product vendor's centralized sales computer.

Alternatively, the present invention may be implemented using a clientserver architecture on a network other than the Internet, such as forexample a local area network (LAN), a wide area network (WAN), or anintranet.

In addition, the present invention may be implemented as a plurality ofhardware/software modules that perform the functions discussed above.The modules may be software components residing in a single computerhardware unit. Alternatively, the modules may be an interconnected groupof separate computer hardware/software components.

Other variations and modifications of this invention will be apparent tothose skilled in this art after careful study of this application. Thisinvention is not to be limited except as set forth in the followingclaims.

1. A computer-implemented method for facilitating planning and orderingby a user of a merchandising unit and associated products, the methodcomprising steps of: presenting to the user, on a computer screen, amerchandising unit planning screen that displays a representation of amerchandising unit having holders for holding and displaying theassociated products; providing, on the computer screen, a product menufor each holder to allow selection by the user of a product from a setof products for the holder; constraining, by computer processing,available choices in the product menu of at least one holder to a subsetof the set of products based on predetermined criteria; determining, bycomputer processing, for each holder for which a product has beenselected, a product quantity based on a capacity of the holder; andgenerating, by computer processing, an order based on the selectedproducts.
 2. The method of claim 1, wherein the predetermined criteriainclude an availability for shipment of each product within a selectedtime period for the product quantity.
 3. (canceled)
 4. The method ofclaim 1, wherein the predetermined criteria include a profitability ofeach product for the product quantity.
 5. (canceled)
 6. The method ofclaim 1, wherein the predetermined criteria include a marketing goal foreach product. 7-8. (canceled)
 9. The method of claim 1, wherein thepredetermined criteria are established on a customer-specific basis. 10.The method of claim 1, wherein the predetermined criteria are based ongeographic sales data.
 11. The method of claim 1, further comprisingdetermining a total product quantity for each selected product based onthe product quantity for each holder. 12-15. (canceled)
 16. The methodof claim 1, further comprising determining an estimated shipping datefor the merchandising unit.
 17. (canceled)
 18. The method of claim 1,further comprising generating an image of the merchandising unit havingimages of the selected products for each respective holder. 19-26.(canceled)
 27. A programmed computer system for facilitating planningand ordering of a merchandising unit and associated products, the systemcomprising a server that includes: means for presenting a merchandisingunit planning screen that displays a representation of a merchandisingunit having holders for holding and displaying the associated products;means for providing a product menu for each holder to allow selection ofa product from a set of products for the holder; means for constrainingavailable choices in the product menu of at least one holder to a subsetof the set of products based on predetermined criteria; means fordetermining, for each holder for which a product has been selected, aproduct quantity based on a capacity of the holder; and means forgenerating an order based on selected products.
 28. The programmedcomputer system of claim 27, wherein the server further includes meansfor determining a total product quantity for each selected product basedon the product quantity for each holder.
 29. The programmed computersystem of claim 27, wherein the server further includes means fordisplaying a list of the selected products with a corresponding totalproduct quantity for each selected product.
 30. The programmed computersystem of claim 27, wherein the server further includes means forgenerating shipping size and weight information for the merchandisingunit.
 31. The programmed computer system of claim 27, wherein the serverfurther includes means for generating a sell sheet providing a list ofthe selected products with a corresponding total product quantity foreach selected product, shipping size and weight information for themerchandising unit, and a universal product code.
 32. The programmedcomputer system of claim 31, wherein the server further includes meansfor exporting sell sheet data for automatic input into a customerdatabase.
 33. The programmed computer system of claim 27, wherein theserver further includes means for determining an estimated shipping datefor the merchandising unit.
 34. The programmed computer system of claim27, wherein the server further includes means for generating a scheduleproviding a representation of a sales period of the selected products.35. The programmed computer system of claim 27, wherein the serverfurther includes means for generating an image of the merchandising unithaving images of the selected products for each holder.
 36. Theprogrammed computer system of claim 35, wherein the server furtherincludes means for generating an image of a display unit showing themerchandising unit positioned in the display unit. 37-39. (canceled) 40.A computer-readable storage medium storing computer code that, whenexecuted by a computer, facilitates planning and ordering of amerchandising unit and associated products, wherein the computer codeincludes code for: presenting a merchandising unit planning screen thatdisplays a representation of a merchandising unit having holders forholding and displaying the associated products; providing a product menufor each holder to allow selection of a product from a set of productsfor each holder; constraining available choices in the product menu ofat least one holder to a subset of the set of products based onpredetermined criteria; determining, for each holder for which a producthas been selected, a product quantity based on a capacity of the holder;and generating an order based on selected products. 41-60. (canceled)